Smart small appliances add convenience to daily life

Since October, sales of various small household appliances on online platforms have significantly increased. Shavers, electric kettles, rice cookers, hair dryers, multifunctional pots, water purifiers, microwaves, health pots, electric toothbrushes, and wall breakers have become the top ten most popular products. These small household appliances not only improve people's quality of life, but also bring convenience and comfort to people through modern technology.

The improvement of residents' living standards and the emphasis on healthy eating have led to a sustained increase in market demand for kitchen appliances. Online sales data shows that the number of shopping users for electric steamers, electric hot pot, sandwich/breakfast machines, bread machines, and oil presses has grown rapidly. The fast-paced lifestyle has led consumers to demand kitchen appliances that are convenient, efficient, and multifunctional. By using smart kitchen appliances, the cooking process can be simplified, healthy meals can be quickly prepared, and the deliciousness and nutrition of ingredients can be preserved. For example, electric steamers are highly favored by consumers with strong health awareness, while electric hotpot provides convenience for family gatherings. There are also many trendy kitchen appliances that meet the needs of various scenarios, such as ice makers, coffee makers, fruit and vegetable cleaning machines, which are deeply loved by young people.

In addition, consumers' awareness of personal health and beauty care is constantly improving. The number of shopping users for ion/straight hair combs, hair growth combs, and head massagers has significantly increased. Looking at age groups, consumers born in the 2000s are more concerned about eye health, and eye massagers that can effectively alleviate visual fatigue caused by long-term use of electronic devices are highly favored; Consumers born in the 1990s pay more attention to skin cleaning and maintenance, and tend to choose small facial care appliances such as blackheads and facial cleansers; Consumers born in the 1980s pay attention to maintaining hand hygiene and tend to choose to wash their phones. The different preferences for personal protective appliances reflect that as people age, their focus on their own health and maintenance is constantly changing.

The rapid development of technology has led to an increasing variety of categories and functions for small household appliances. But small household appliances are updated and iterated quickly, and related companies should launch products based on practical principles. If the original intention of product design is not to respond to consumer needs, but to "create" a demand scenario and instill it in consumers through social networks, then such products cannot escape the fate of being "neglected" when bought home, and it will also affect product reputation and subsequent sales. Therefore, it is necessary to focus on user needs, enrich the product matrix, and enable consumers to enjoy the quality of life brought by intelligent technology.